Tracking Campaign ROI

The Campaign ROI menu will show you the results of the email campaigns, the available statistics are:

• Campaign funnel (emails sent, delivered, opened, clicked)
• Campaign statistics (number of campaigns, number of profiles - reachable and unreachable)
• Campaign total revenue
• Bookings created during campaign period (direct bookings & converted from OTA)
• Direct booking revenue
• Summary of reservations created during Campaign period

Campaign data is imported into CDP by setting up the corresponding connector, e.g. the mailchimp connector to import consent and campaign activity.