Kiran Wallner
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Activity overview
Latest activity by Kiran Wallner-
Kiran Wallner created an article,
How to create and manage Text Message Templates
Under Targeting > Message Templates you can set up Text Message Templates in CDP to be used when sending out messages via Twilio/SMS. Click on "+ Add Template" and you will see this menu: You can ...
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Kiran Wallner created an article,
Recipient Types
During the Events configuration the Recipient Type(s) for Transactional Messages as well. The three different types are: Booker (who made the booking, not necessarily a guest) Main Guest Addition...
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Kiran Wallner created an article,
How to configure Events
Events in CDP are triggers that you can define for targeted messages to be sent out. In order to set up an Event in CDP, click on "+ Add Event" and then choose the type of event: The available Eve...
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Kiran Wallner created an article,
Tracking Campaign ROI
The Campaign ROI menu will show you the results of the email campaigns, the available statistics are: Campaign funnel (emails sent, delivered, opened, clicked) Campaign statistics (number of campa...
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Kiran Wallner created an article,
Viewing and Analyzing Data Merging Statistics
In CDP, under "Data and Merging", you will see this infobox as an overview for the profiles in CDP/your currently selected audience: "Merged X raw profiles into Y CDP profiles, resulting in P in...
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Kiran Wallner created an article,
Understanding Data Merging and Deduplication
The dashboard Data and Merging shows you the effect of the CDP, i.e. the guest records that the CDP created from the raw data you imported from your PMS. Every guest has one CDP profile but this ma...
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Kiran Wallner created an article,
RFM Segmentation
What is RFM segmentation? CDP offers a premade RFM (Recency-Frequency-Monetary) segmentation: This is evaluating your customers based on recency (when did they last bring business?), frequency (ar...
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Kiran Wallner created an article,
Setting up the CDP Browser Plug-In
If you are using Google Chrome as your browser then you can install the TrustYou CDP Extension as a browser plugin. First, you need to go to "Manage Connections", click on "Add Connection" in the ...
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Kiran Wallner created an article,
What is the CDP and what does it do?
The CDP (Customer Data Platform) is a database where you can see your customer profiles, have them merged and analysed and can also segment them into audiences in order to drill down for deeper ins...
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Kiran Wallner created an article,
Understanding the main sections in CDP
Insights This is where you can look into the data you have in CDP, like your customer data and the audience segmentation. Targeting Here you can define events and message templates which will be us...