CDP Insights

Customer Segments

• RFM Segmentation

Data and Merging

• Profile Merging and Golden CDP Profiles
• Viewing and Analyzing Data Merging Statistics
• Understanding Data Merging and Deduplication

Audiences

• How do I create and segment audiences using filters?
• Can I make an audience visible to other team members, and how do I manage sharing options?
• How can I delete or reset the data for audiences I have created?

Campaign ROI

• Tracking Campaign ROI Dashboard