Kiran Wallner

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Articles

Recent activity by Kiran Wallner Recent activity Votes
  • How to create and manage Text Message Templates

    Under Targeting > Message Templates you can set up Text Message Templates in CDP to be used when sending out messages via Twilio/SMS.Click on "+ Add Template" and you will see this menu:You can giv...

  • How to configure Transactional Events

    Transactional CommunicationTransactional emails are triggered automatically whenever a specific event occurs in your Property Management System (PMS). They are always tied to a single reservation s...

  • Understanding your Campaign Dashboard KPI's

    The Campaign dashboard provides an overview of the performance and revenue impact of your email campaigns. The data displayed in the Email Funnel dashboard is being imported from connected email ma...

  • Understanding Data Merging and Deduplication

    The dashboard Data and Merging shows you the effect of the CDP, i.e. the guest records that the CDP created from the raw data you imported from your PMS.Every guest has one CDP profile but this may...

  • Understanding your RFM Segmentation

    What is RFM?RFM is a guest segmentation model built into the CDP that scores every guest on three dimensions of their booking behavior: Recency, Frequency, and Monetary value. Together, these three...

  • What is the TrustYou Customer Data Platform (CDP)?

    The TrustYou Customer Data Platform (CDP) is the foundation that connects your property's guest and reservation data to the tools you use for marketing and communication. It collects information fr...

  • Recipient Types

    During the Events configuration the Recipient Type(s) for Transactional Messages as well. The three different types are: Booker (who made the booking, not necessarily a guest) Main Guest  Additio...

  • Understanding the main sections in CDP

    InsightsThis section provides all relevant details of your guest portfolio which is being ingested from your PMS, such as your customer data and the audience segmentation.  Customersbuilding indiv...

  • Setting up the CDP Browser Plug-In

    If you are using Google Chrome as your browser then you can install the TrustYou CDP Extension as a browser plugin. First, you need to go to "Connectors", click on "+ Add Connector" in the upper ri...