André Schlarbaum

To ensure a smooth setup for your Programmable SMS, Alphanumeric Sender ID, and WhatsApp Business Messaging, here is your complete step-by-step onboarding guide from start to finish.Step 1: Open Yo...

Why this article existsOur platform assists sending two very different kinds of messages on behalf of our hotel partners: transactional messages (booking confirmations, stay reminders, pre-arrival ...

Connecting CXP Survey Data to the CDPThis article explains how to link your TrustYou CXP Survey to the CDP so that guest feedback flows automatically into the right customer profiles. What it isThe...

Preference tags let you capture what a guest likes, needs, or wants to avoid, so that everyone on your team can act on it, from the front desk to the F&B team to marketing.What it isA preference ta...

Mailchimp's Automations send emails automatically when a chosen trigger condition is met. One of the available triggers is Tag added - an automation flow starts for a contact the moment a specific ...

Every Mailchimp audience uses one of two signup methods: Single opt-in - a contact is added the moment they sign up. Lower friction and faster list growth, but a higher chance of invalid addresses...

Three tools, three different jobsMailchimp gives you three ways to organize contacts inside an audience. They can look similar at first glance, but they're built for different purposes:GroupsSubscr...