How to work with preference tags?

Preference tags let you capture what a guest likes, needs, or wants to avoid, so that everyone on your team can act on it, from the front desk to the F&B team to marketing.

What it is

A preference tag is a short label attached to a guest profile that describes something specific about that guest, for example an allergy, a favorite room type, or a mobility need. Each tag has a name, which your team writes freely to describe the preference, and a category, which groups it under one of six areas: Room, F&B, Wellness, Service, Stay, or Accessibility.

For example, if a guest mentions a fish allergy during check-in or in casual conversation during their stay, your team can create a tag named "Fish allergy" under the F&B category. That preference is now saved to the guest's profile and visible wherever your team looks up that guest again.

Why it matters

Preferences are usually shared informally, during check-in, a conversation at the bar, or a comment to housekeeping, and can easily get lost if they're not written down. Preference tags give your team a simple, consistent way to record these moments so that the information travels with the guest profile instead of staying in one person's memory. Over time, this builds a fuller picture of each guest, helps your team personalize service on future stays, and supports more targeted campaigns and offers.

How to use it

Preference tags are managed under Organization, then Preferences, on the Preference tags tab. From there, your team can add a new tag by entering a name and selecting the category it belongs to. Once created, tags can be applied to guest profiles and used as an additional filter option.

Categories at a glance

Room covers preferences about room type, floor, view, bedding, or other physical room characteristics. 
F&B covers dietary needs, allergies, and food or beverage preferences. 
Wellness covers spa, fitness, or relaxation-related preferences. 
Service covers preferences about how a guest likes to be attended to, such as communication style or specific requests. 
Stay covers preferences related to the overall stay, such as occasion or purpose of travel. 
Accessibility covers mobility, sensory, or other accessibility-related needs.