André Schlarbaum

Connecting CXP Survey Data to the CDPThis article explains how to link your TrustYou CXP Survey to the CDP so that guest feedback flows automatically into the right customer profiles. What it isThe...

Preference tags let you capture what a guest likes, needs, or wants to avoid, so that everyone on your team can act on it, from the front desk to the F&B team to marketing.What it isA preference ta...

Mailchimp's Automations send emails automatically when a chosen trigger condition is met. One of the available triggers is Tag added - an automation flow starts for a contact the moment a specific ...

Every Mailchimp audience uses one of two signup methods: Single opt-in - a contact is added the moment they sign up. Lower friction and faster list growth, but a higher chance of invalid addresses...

Three tools, three different jobsMailchimp gives you three ways to organize contacts inside an audience. They can look similar at first glance, but they're built for different purposes:GroupsSubscr...

Why it mattersEvery major inbox provider - Gmail, Yahoo, Outlook, and others - runs incoming mail through filters designed to catch spam, forgery, and phishing. If your emails are sent from a domai...

The Connectors page (Connectivity → Connectors) is where TrustYou links your data sources and destination systems together. Each configured integration appears as a card showing its connection type...

The Communication Log is the central place in TrustYou CDP to track the delivery status of all transactional emails sent via Mandrill. It gives your team full visibility into what was sent, when, a...

One of the most important concepts to understand is the difference between transactional emails and regular marketing campaigns. Both result in emails going to your guests, but they serve completel...

Below are some practical campaign examples to illustrate how filters are combined to build meaningful audiences. These are common use cases and can be adapted to your own campaign needs. "Birthday"...