The Data & Stats dashboard gives you a real-time overview of the guest and booking data that has been imported into your CDP from your Property Management System (PMS). It's the best place to check data volume, data quality, and high-level booking trends across your properties.
The top summary cards
PMS Profiles vs. CDP Profiles
PMS Profiles is the total number of guest contacts imported directly from your PMS - every booking record counts, even if the same guest appears multiple times under slightly different details (for example, a booking made under "Jon Smith" and another under "Jonathan Smith, jon@email.com").
CDP Profiles is the number of profiles remaining after profile merging. The CDP automatically matches and consolidates records that belong to the same guest, so each guest is represented once. This is why CDP Profiles is typically lower than PMS Profiles - the gap between the two numbers reflects how much profile merging has taken place.
Loaded Bookings & Properties
The total number of individual booking records imported, and the number of properties currently connected and sending data.
Revenue & Loaded Transactions
Total revenue calculated across all imported bookings, along with the number of individual transaction records that make up that figure.
Email Coverage
This funnel shows how much of your guest base can actually be reached by email - a critical number for any Mailchimp campaign:
- Total Profiles - all unified guest profiles in the CDP
- Has Email - profiles that include an email address at all
- Valid Email - profiles where that email address passes format validation
Booking source
This chart breaks down where your bookings originate - Direct, Booking.com, Expedia, GDS, and other channels. It's a useful cross-check against Email Coverage: channels like OTAs often restrict or mask guest email addresses, which directly affects how many guests you can market to.
Market segment
This shows the distribution of bookings across the market segment codes configured in your PMS (e.g. corporate, leisure, group, wholesale). Segment definitions vary by property, so this chart reflects whatever segmentation your PMS already uses.
Bookings Over Time & Revenue Over Time
These two charts track booking volume and revenue by year, based on stay or booking dates in the imported data. They're a quick way to sanity-check that historical data has been fully imported. A low number in an early year often just means that reservations were imported with an arrival date that belongs to the year before, e.g. end of December).
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