André Schlarbaum

Why it mattersEvery major inbox provider - Gmail, Yahoo, Outlook, and others - runs incoming mail through filters designed to catch spam, forgery, and phishing. If your emails are sent from a domai...

The Communication Log is the central place in TrustYou CDP to track the delivery status of all transactional emails sent via Mandrill. It gives your team full visibility into what was sent, when, a...

One of the most important concepts to understand is the difference between transactional emails and regular marketing campaigns. Both result in emails going to your guests, but they serve completel...

 The Data & Stats dashboard gives you a real-time overview of the guest and booking data that has been imported into your CDP from your Property Management System (PMS). It's the best place to chec...

Transactional CommunicationTransactional emails are triggered automatically whenever a specific event occurs in your Property Management System (PMS). They are always tied to a single reservation s...

The Campaign dashboard provides an overview of the performance and revenue impact of your email campaigns. The data displayed in the Email Funnel dashboard is being imported from connected email ma...

What is RFM?RFM is a guest segmentation model built into the CDP that scores every guest on three dimensions of their booking behavior: Recency, Frequency, and Monetary value. Together, these three...

The TrustYou Customer Data Platform (CDP) is the foundation that connects your property's guest and reservation data to the tools you use for marketing and communication. It collects information fr...

To create and segment audiences using filters:On the left sidebar, click on the Customers tab to access the audience management section. Use the available filters such as country of residence, prop...

Navigate to the Left Sidebar: In TrustYou CDP, go to the left sidebar where you’ll find various sections and dashboards. Click on "Audience Sync": Start by clicking on the Targeting tab. Set Synchr...