André Schlarbaum
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Articles
Recent activity by André Schlarbaum-
Understanding your Data & Stats dashboard
The Data & Stats dashboard gives you a real-time overview of the guest and booking data that has been imported into your CDP from your Property Management System (PMS). It's the best place to chec...
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How to configure Transactional Events
Transactional CommunicationTransactional emails are triggered automatically whenever a specific event occurs in your Property Management System (PMS). They are always tied to a single reservation s...
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Understanding your Campaign Dashboard KPI's
The Campaign dashboard provides an overview of the performance and revenue impact of your email campaigns. The data displayed in the Email Funnel dashboard is being imported from connected email ma...
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Understanding your RFM Segmentation
What is RFM?RFM is a guest segmentation model built into the CDP that scores every guest on three dimensions of their booking behavior: Recency, Frequency, and Monetary value. Together, these three...
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What is the TrustYou Customer Data Platform (CDP)?
The TrustYou Customer Data Platform (CDP) is the foundation that connects your property's guest and reservation data to the tools you use for marketing and communication. It collects information fr...
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How do I create and segment audiences using filters?
To create and segment audiences using filters:On the left sidebar, click on the Customers tab to access the audience management section. Use the available filters such as country of residence, prop...
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How often does TrustYou CDP synchronize audience data and can I trigger synchronization manually?
Navigate to the Left Sidebar: In TrustYou CDP, go to the left sidebar where you’ll find various sections and dashboards. Click on "Audience Sync": Start by clicking on the Targeting tab. Set Synchr...
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How do I connect and synchronize data sources, such as PMS or CRM systems, in TrustYou CDP?
To connect and synchronize data sources:On the left sidebar, find and click on the Connectivity-->Connectors tab. Click on the + Add Connections button in the top right corner, which will open a me...
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What roles and permissions can I assign to team members?
In TrustYou CDP, team members can be assigned one of several access levels:OwnerThe Owner has full access to all features, settings, and user management capabilities, including the ability to add o...
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What is the structure of the Connectors section?
The Connectors page (Connectivity → Connectors) is where TrustYou links your data sources and destination systems together. Each configured integration appears as a card showing its connection type...